According to a statement from the ministry, the event will take place at the Querétaro Congress Center (QCC) from September 9-12. The event will bring together more than 800 MICE leaders, meeting planners, and national and international executives. It will feature an academic program focused on the application of artificial intelligence to events, leadership, innovation and trends, as well as B2B business meetings and networking opportunities.
Querétaro Tourism Secretary Adriana Vega Vázquez Mellado highlighted the importance of the MICE sector as one of the pillars of tourism in the state. Mellado said the state hosts more than 11,000 events annually, including conventions, conferences, exhibitions and trade fairs. She added that these events attract more than 1 million participants and generate more than 15,000 jobs.
