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India launches MICE initiative: Conference Ambassador Program for Mumbai

Jio World Convention Centre (JWCC) in India announced the Conference Ambassador Program to help bring conferences and business events to Mumbai.

Vahdet Ayaz

Vahdet Ayaz

·1 min read

India launches MICE initiative: Conference Ambassador Program for Mumbai

JWCC announced the Conference Ambassador Program, designed to partner with association leaders and industry experts in India to help bring global conferences, conventions and business events to Mumbai. Supported by the Maharashtra Convention Bureau (MCB) and with the International Congress and Convention Association (ICCA) as its Knowledge Partner, the program creates a unified support network by identifying and equipping leaders across industries to serve as Conference Ambassadors.

International conferences and conventions are among the world's leading platforms for advancing research and collaboration. Beyond their economic contributions, they provide a platform for global experts, researchers, policymakers and decision-makers to exchange ideas and shape the future of their respective disciplines.

Business Events Generated $1.3 Trillion in Spending

Citing the 2026 Global Economic Significance Study, JWCC stated that business events brought together 1.65 billion participants across more than 180 countries in 2025 and generated $1.3 trillion in direct spending. The study highlighted that, including indirect and induced effects, the sector supported $3.1 trillion in business sales, $1.8 trillion in total GDP and 24.2 million jobs worldwide.

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