According to a statement from Emirates, the airline made a strong start to Arabian Travel Market 2026 by signing seven memoranda of understanding (MoUs) with tourism boards across the Indian Ocean, Europe, Southeast Asia and the UAE. The tourism boards signing agreements with Emirates included the Seychelles Tourism Board (STB), Mauritius Tourism Promotion Authority (MTPA), Madagascar Ministry of Tourism and Handicrafts (MTH), Tourism Malaysia, Visit Finland, Fjord Norway and Sharjah Commerce and Tourism Development Authority (SCTDA).
Growing Demand for Destinations
Emirates said the agreements were signed to increase awareness in source markets, convert interest into bookings and increase visitor flows that support the travel ecosystem in each destination. The airline emphasized that these partnerships will help it reach new markets and audiences.
Emirates renewed its partnership with the Seychelles Tourism Board (STB) and the Ministry of Tourism and Culture (MTC), established in 2013, and plans to support steady growth in visitor numbers by operating two daily flights to Mahé.
Emirates and the Mauritius Tourism Promotion Authority (MTPA) renewed their agreements to support the country’s tourism and trade sectors.
As part of its partnership with the Madagascar Ministry of Tourism and Handicrafts (MTH), Emirates expects to support an increase in visitor numbers to the Indian Ocean island and contribute to the country’s target of reaching one million tourists by 2028.
The agreement with Tourism Malaysia supports the “Visit Malaysia 2026-2027” campaign, which aims to attract 47 million international visitors.
The agreement with Visit Finland was signed to strengthen cooperation and increase tourism flows to Finland through the airline’s global network.
Emirates also signed an agreement with Fjord Norway, the official tourism organization of Western Norway, with the aim of working closely together to increase tourism to the region.
