The conference brought together officials from Vietnam's Ministry of Culture, Sports and Tourism and the Vietnam National Authority of Tourism, representatives from VTC Multimedia Communications Corporation, Google Vietnam experts, leaders of local tourism management departments, the Vietnam Tourism Association, and representatives of leading businesses in the travel, hotel and aviation sectors.
In his opening remarks, Deputy Minister of Culture, Sports and Tourism Ho An Phong emphasized that artificial intelligence and data are developing rapidly worldwide and have become an inevitable trend in tourism development.
The conference highlighted that science and technology, artificial intelligence and digital data are having a direct impact on tourism development and serving as key drivers of growth. It also noted that tourism promotion models are shifting from B2B to B2C, with artificial intelligence continuing to strongly support this trend.
