Rixos is bringing the all-inclusive resort model it has expanded across Türkiye, the Middle East and Egypt to Southeast Asia. Rixos Phu Quoc Vietnam, preparing to open on Hon Thom Island in the Phu Quoc region, will become the brand’s first all-inclusive property in Asia with a capacity of 1,700 rooms. Accor is also positioning the property as Vietnam’s largest luxury all-inclusive resort.
The scale of the property goes beyond room count. Current hotel information lists 16 restaurants, nine bars and four meeting rooms, while project materials highlight a broader entertainment offering that includes 22 food and beverage venues, water sports, children’s and teenagers’ clubs, botanical gardens and a theatre.
Rixos Brings Its All-Inclusive Model to Asia
Rixos’ investment in Phu Quoc represents a new stage in the brand’s geographical expansion. According to Accor data, Rixos had reached 47 hotels and 20,103 rooms worldwide as of June 2026. While the brand has so far expanded particularly across Türkiye, the United Arab Emirates, Qatar, Egypt and Central Asia, the Phu Quoc project will become the first large-scale application of its all-inclusive model in Asia.
The Rixos approach extends beyond accommodation and food and beverage. Entertainment, wellness, sports, children’s activities and a variety of dining options are brought together within a single integrated resort experience. The Phu Quoc investment will now bring this model to the Southeast Asian market on a much larger scale.
1,700 Rooms Create a New Scale
The most striking feature of the Phu Quoc property is its 1,700-room capacity. This scale positions the resort not only for individual holidaymakers, but also for large family groups, incentive travel and sizeable corporate events.
The presence of four meeting rooms also shows that Rixos Phu Quoc Vietnam is designed to serve smaller business meetings and group events alongside leisure stays. Phu Quoc’s expanding air connectivity and tourism infrastructure are also improving the island’s accessibility for these groups.
Phu Quoc Is Expanding Its Luxury Tourism Scale
The Rixos investment is one of the latest additions to Phu Quoc’s rapidly growing luxury tourism portfolio. As the island develops through new hotels, entertainment facilities and transport investments, Hon Thom in particular is emerging as a focus for large-scale tourism projects. Access to the Rixos property through the area’s over-sea cable car system also connects the project directly with the island’s wider tourism infrastructure.
For Phu Quoc, the more significant development is not simply the addition of more hotel rooms. The arrival of a single 1,700-room property also expands the island’s ability to accommodate large groups, longer stays and visitors with higher spending potential.
All-Inclusive Competition Is Growing in Asia
Rixos Phu Quoc Vietnam represents more than the brand’s entry into Asia. The all-inclusive resort model, long established across Europe, the Middle East and the Mediterranean, is also gaining ground in Southeast Asia through larger-scale and more luxurious developments. Rixos’ 1,700-room Phu Quoc property stands out as one of the clearest examples of this shift.
For Phu Quoc, the next question is no longer simply how many visitors it can attract, but how effectively it can convert its growing accommodation capacity into longer stays, larger groups and higher visitor spending.
