The report includes data on weddings, trends and spending in 2025. It found that 2 million couples got married in the US, with total wedding spending exceeding $100 billion. Despite economic uncertainty, couples continued to view their weddings as an essential life milestone. The average wedding cost in the US was calculated at $34,000 in 2025. Twenty-five percent of couples spent $12,000 or less, 50 percent spent between $12,000 and $41,000, while 25 percent spent more than $41,000.
AI-Assisted Planning on the Rise
The report also noted a growing use of AI-powered tools during the wedding planning process. The share of couples using AI for wedding planning increased from 20 percent in 2024 to 36 percent in 2025.
Couples were generally observed using AI to find inspiration, answer early-stage questions and prepare communication drafts. They then turned to industry platforms to verify details and make final decisions.
Generation Z Represents 41 Percent of Wedding Market
The report stated that Generation Z now represents 41 percent of the wedding market and is moving toward more flexible and personalized experiences rather than traditional weddings. Couples were found to generally prefer either a full-scale or intimate wedding, with personalized experiences taking center stage in both approaches.
