According to a statement by the TAT, the country is taking steps to strengthen its 2026 strategy targeting the travel interests of consumers in Eastern, Western and Northern China. It was stated that high-value travelers are being targeted under the strategy developed by Thailand's offices in Shanghai, Chengdu and Beijing.
China became Thailand's largest international source market with 3,149,889 visitors between January 1 and August 5, 2026. The TAT announced that it expects the number of Chinese visitors to exceed 5 million by the end of 2026. The strategy was stated to aim to provide broader benefits for local hotels, restaurants, transportation and retail sectors.








