According to a statement from SLCB, the comprehensive session, held at the auditorium of the university’s Faculty of Management Studies, brought together undergraduate students studying Tourism Management and Hospitality Management. The program was organized to introduce undergraduate students to MICE tourism, raise awareness of the sector and develop a highly skilled talent pool for Sri Lanka’s expanding tourism industry.
The program covered MICE industry trends, efficient event planning and operations, event technology integration and sustainable risk management practices. Students also actively participated in group presentations, examining the MICE tourism potential of five different regions of Sri Lanka.
