According to a statement from Embratur, 6,451,257 international tourists visited Brazil during the first eight months of 2026, while domestic destinations welcomed 576,000 international tourists in August alone. Embratur emphasized that the increase in tourist arrivals was the result of broader international promotion of Brazilian destinations, partnerships with states, municipalities and the private sector, and data-driven strategic initiatives targeting international markets.
Argentina Becomes Leading Source Market
Argentina was Brazil’s leading source market between January and August 2026, with 2,244,297 visitors. Chile followed with 547,000 visitors, while the United States ranked third with 514,000 visitors.
Embratur also highlighted significant growth in the Asian market. It noted that 113,000 Chinese tourists visited Brazil during the first eight months of the year, compared with 65,000 during the same period in 2025, representing a 73.3 percent increase.
