Brazil on Track to Become 10th-Largest MICE Market

Brazil's official tourism agency Embratur announced that the country is on track to become the world's 10th-largest MICE market in 2026.

Vahdet Ayaz

30 August 2026 at 11:50·1 min read

Brazil on Track to Become 10th-Largest MICE Market

According to Embratur, citing data from AI-powered data analytics company Dadosfera and the Global Business Travel Association (GBTA), Brazil is expected to become the world's 10th-largest business travel (MICE) market in 2026, with an estimated turnover of $35.8 billion. The turnover represents annual growth of 13.8 percent, which was highlighted as the highest growth rate among the top 15 markets featured on GBTA's map.

Brazil Generated $6.54 Billion in Tourism Revenue in the First Half of 2026

Embratur announced that Brazil generated $6.54 billion in international tourism revenue from January to July 2026. The number of tourists arriving by air increased by 11.5 percent in 2026, reaching more than 3.6 million arrivals.

CategoryDestination News Reports Industry News

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