Embratur said it will take part in ILTM Cannes, which will be held in Cannes, France, from November 30 to December 3, 2026. The agency said the event will provide an opportunity to showcase Brazil as a culturally diverse country capable of welcoming the most discerning travelers. It also highlighted the country's potential to offer high-quality products, experiences and services.
Embratur President Bruno Reis said, “Our presence at this trade show enables companies in Brazil's national tourism, hotel and destination sectors to meet directly with leading global buyers. Strengthening these communications and business networks means more tourist arrivals to national destinations, more investment, more jobs and greater revenue for the country's economy.”
